Sales & Marketing Management

How can I find the most profitable prospects?

When you invest in an expensive acquisition campaign, you want the highest possible response and conversion and you want the new customers you attract to become long-term customers who also pay their invoices. Take this into account when selecting the target group for your b2b campaigns.

 
Profitable prospects

Using smart prospecting and focusing on the best prospects increases the likelihood of your campaigns being successful in the long term as well as the short term. The question revolves around how you select the prospects. D&B's reference database enables you to compile a profile of your best customers. You can use the profile as a basis for searching D&B's marketing database for lookalikes, i.e. companies that are similar to your existing customers and who are most likely to be interested in your products or services. If you then segment these prospects according to creditworthiness and exclude the highest risk group, you ensure that the sales resulting from your campaign will actually be paid for and you guarantee the long-term success of your campaign.

  • New business

    Successful acquisition starts with selecting the right prospects, and a high response and high conversion for your campaigns.

  • Selection criteria

    Make detailed selections based on numerous criteria in the world's biggest marketing database of companies.

  • Lookalikes

    Make a profile of your best customers and search the D&B database for similar prospects, with a high likelihood of scoring.

  • Credit marketing

    Spend your marketing funds on only financially sound prospects. Avoid financial risks and prevent non-payments.

D&B can help you with these products

  • Market Insight

    Market Insight is an innovative Web-based application that delivers a comprehensive, detailed view of your marketing database.

    Read about Market Insight
  • SMART

    With SMART you are able to select the ideal prospects. SMART gives you insight into which prospects are actively trading and are doing business. By targetting just this group in your marketing campaigns, you will improve the response and conversion. 

    Read about SMART
  • D&B360

    D&B360 is a complete, integrated package which will help you to accomplish your CRM goals. Accurate and complete data, improve customer relationships and accelerate the sales cycle.

    Read about D&B360
  • Master Data Platform

    With an integrated customer profile you will have relevant information available on your customers at every level in your organisation. That way you use every moment with your customers effectively and efficiently.

    Read about Master Data Platform

More information

Call the number below or send an email to marketingnl@dnb.com

010 - 710 95 60

Cases

  • More market insight and more golden leads thanks to Market Insight

    More market insight and more golden leads thanks to Market Insight
    view case

  • ‘A source of relevant information’

    ‘A source of relevant information’
    view case

  • Market Insight Helps Fujitsu Deliver Sales Intelligence

    Market Insight Helps Fujitsu Deliver Sales Intelligence
    view case

  • Global hotel chain work with D&B to build audience selection, pipeline management and market insight for their hospitality sector

    Global hotel chain work with D&B to build audience selection, pipeline management and market insight for their hospitality sector
    view case

  • A global financial services business deploys D&B’s market leading data management and insight tools

    A global financial services business deploys D&B’s market leading data management and insight tools
    view case

  • Dun & Bradstreet’s Market Insight Improves Pitney Bowes’ new client acquisition campaigns

    Dun & Bradstreet’s Market Insight Improves Pitney Bowes’ new client acquisition campaigns
    view case

  • Single view captures new customer opportunities for Security Services Leader

    Single view captures new customer opportunities for Security Services Leader
    view case

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