Sales & Marketing Management

I want to delineate my market and market potential

A determining factor in your success is the possession of knowledge and insights about the market in which you operate. The D&B reference database is the largest of its kind in the world and enables you to make comprehensive analyses, provide clarity about your market share and market penetration and identify opportunities for growth.

Discover opportunities

How many companies are there in a particular region and how big are they? How many companies are active in a specific sector and how many people work for them? You can make counts and selections quickly and easily in D&B's database of international companies on the basis of numerous criteria. For example, you can get clarity about where you can best concentrate your efforts and where your opportunities for success are greatest. More advanced analyses are also possible, such as extensive segmentation of target groups, drawing up customer profiles, and searching for lookalikes. D&B has the tools to enable you to start but also the knowledge and expertise to help you do it.

  • Lookalikes

    Make a profile of your best customers and search the D&B database for similar prospects, with a high likelihood of scoring.

  • Target group analysis

    Enhance your customer information using D&B's data and make a detailed profile of your customers. Identify your target group and its location.

  • Segmentation

    Segment your target group and determine each segment's potential on the basis of sector coding, turnover figures, and the number of employees, for example.

  • New sales market

    Are you entering a new geographical market or approaching a new target group? Start with a good market analysis to determine the potential.

D&B can help you with these products

  • Global Reference Solution - GRS

    D&B’s Global Reference Solution (GRS) is an interactive online tool enabling you to search and segment D&B’s worldwide database quickly and flexibly.

    Read about Global Reference Solution - GRS
  • Market Insight

    Market Insight is an innovative Web-based application that delivers a comprehensive, detailed view of your marketing database.

    Read about Market Insight
  • Country Insight

    monitor changes and developments in the business climate of specific countries.

    Read about Country Insight

    With SMART you are able to select the ideal prospects. SMART gives you insight into which prospects are actively trading and are doing business. By targetting just this group in your marketing campaigns, you will improve the response and conversion. 

    Read about SMART

More information

Call the number below or send an email to

010 - 710 95 60


  • More market insight and more golden leads thanks to Market Insight

    More market insight and more golden leads thanks to Market Insight
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  • ‘A source of relevant information’

    ‘A source of relevant information’
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  • Market Insight Helps Fujitsu Deliver Sales Intelligence

    Market Insight Helps Fujitsu Deliver Sales Intelligence
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